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McNeill Designs partners with Weekly Reader; WR to manage educational game sales of games through classroom learning program

June 10, 2009


McNeill Designs for Brighter Minds recently announced an innovative new partnership with Weekly Reader for representation within the educational channels of distribution. Under the agreement, Weekly Reader will now manage the sales of McNeill Designs’ toy and game line through its established classroom learning program.

Weekly Reader is an undisputed leader in the field of education. As a respected publisher of materials for elementary and secondary schools, Weekly Reader provides outstanding materials for over 90% of the school districts in the United States. The best known of Weekly Reader’s publications is probably Weekly Reader, a newspaper for children in the elementary grades. This famous newspaper was founded in 1928 by Eleanor Johnson. Today Weekly Reader is the leading classroom periodical publisher, more than 7 million elementary schoolchildren in 50,000 schools. The company also publishes other branded periodicals and instructional materials, including Read, Current Science, Know Your World Extra, and Current Health, Career World, and its founding publication, Current Events.

“The Weekly Reader brand is an American institution,” says McNeill Designs President Martin Uniacke. “The Weekly Reader name has been trusted by generations of educators, administrators, and parents alike. Adding our educational games to their line-up is a truly exciting development for our firm.”

Want to learn more about McNeill Designs for Brighter Minds’ award-winning games like You’ve been Sentenced!Twisted Fish and more? Visit McNeill Designs for game rulesprintable score sheets, or even order online!

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